news & agenda

Johannesburg/Zurich, April 1, 2020
Webinar for MICE industry «You are not alone»

David Sand (past SITE president & CEO UwinIwin) will host on Friday, April 3, 2020 (GMT+2) the 2nd edition of the Webinar «YOU ARE NOT ALONE». The short seminar will talk about timing & rhythm during the crisis and feature some specific case studies for the MICE community. I am pleased to be on the show.
Please join and register here:

Zurich, March 25, 2020
ESM management team

The expandes management-team of the Swiss Startup ESM AG, carrier of, has met for its strategic meeting 2020. From left to right: Romain Voide, Thomas Ellenberger, Patrick F. Rüegg and Daniel Tschudy (click picture to enlarge). More details on the corporate website

Zurich, March 11, 2020
Industry meetings & events postponed

Obviously, health has priority. Therefore, all planned industry meetings, trade shows and media events have been cancelled, respetivefully postponed, probably way into June. This includes IMEX Frankfurt, naturally. We all have to be patient and focussed, and I hope that all events will be staged either in autumn of this year, or in 2021. Let's be positive, let's prepare the future, and let's stay in contact. My Skype-address is: d.tschudy.

Ljubljana, January 23, 2020
Future Leaders Forum in Slovenia

Great event with "Future Industry Leaders" from Slovenia and other Balkan-countries, an education-event staged at the MICE-industry trade show CONVENTA in Ljubljana. The topic was "Career Building with Intuition". CONVENTA is an annual event by the Slovenia Convention Bureau, and led by Miha Kovacic.

Zurich, November 21, 2019
Joining startup «mice-market»

I am pleased to announce that I joined this Switzerland-based enterprise and their main partners Patrick Rüegg and Romain Voide in this promising and global project. is a booking platform providing real-time availabilities and allowing online bookings of meeting rooms, conference venues, and event locations. The tool offers an immediate access to what is available at a hotel or event location, and at which conditions. Easy to check, easy to reserve, and easy to settle. The company has been set-up last year and is now taking full speed.

Zurich, October 10, 2019
Summary of Keynote

Daniel Tschudy has been speaking on future trends in the meetings-industries at the MICE FUTURE DAYS in Zurich. The event was organised by Celebrationpoint, and attached is a quick summary of Daniel's thoughts (in German).

St. Gallen, September 1, 2019
Sind Incentives noch zeitgemäss?

Wie eben im Fachmagazin ORGANISATOR erschienen, eine Reflektion über ob und in welcher Form Incentives noch angebracht sind. Für das pdf. auf das Logo links klicken.

Zurich, June 30, 2019
Hospitaliy Innovation Day

The 4th edition of the Swiss Innovation Day will be held August 29, 2019 at the Maag Music Hall in Zurich. Among the top speakers will be, as one example, Gregg Rapp from Los Angeles USA, taking about "Engineering & Profit-Optimising in Food & Beverage". Daniel will attend the conference; for more details visit their website (click on logo).

Zurich / Ho Chi Minh City; June 27, 2019
Let's meet in Vietnam

Daniel Tschudy plans to attend the ITE HCMC industry show, to be held September 5 to 7, 2019 in Ho Chi Minh City, Viertnam. Please contact early, if intersted to meet there during pre- & post-occasions somewhere in South East Asia; Bangkok and Hong Kong are on the radar. Just send an email with your suggestions and availabilities.

Lucerne / Switzerland, May 3, 2019
Another successful World Tourism Forum

New and innovative business models constantly disrupt the travel, tourism and hospitality industry. They challenge established structures and organizations, forcing them to rethink and reorganize in order to follow this fast and technology driven change. That was the focus at the 6th edition of the WTFL in Lucerne; attended by over 550 delegates from 80 countries (Daniel Tschudy continious to serve as WTFL-Ambassador). See the highlights. The next WTFL will be held in April of 2021.

Zurich, Switzerland; February 28, 2019
«Handelszeitung» special production on MICE

The lastest special publication on the meetings- & events industries in Switzerland (planned, written and co-produced by Daniel Tschudy) is now available. Topics include i.e. an interview with Eugen Brunner, President of Expo Event Swiss Livecom Association or an introduction to EventCanvas, as presented by Gerrit Jessen. For a full pdf.-copy, please send an email to (the document is available in German only).

Sigriswil, Switzerland; November 5, 2018
Seminar on Cross-Culture & Diversity Management

Within the postgraduate studies of Switzerland's hotel industry association (hotelleriesuisse), Daniel Tschudy gave a full-day seminar about the cross-cultural topics and on 'how to do business with China'. This education-piece is part of the annual "NDS-HF" program and was delivered to students from the hotel- and gastronomie-industries. For more details (in german).

Lausanne, Switzerland; October 15, 2018
Swiss Hotel School celebrating 125 years anniversary

The famous Swiss Hotel School EHL celebrated its 125 years anniversary with 800 hundred leaders from politics and the hospitality industry, students, and alumni. In the picture, with Daniel, are on the left Michel Rochat,CEO, and André Witschi, EHL-president.

Interlaken, Switzerland; January 17, 2018
International Alpen-Symposium

The Alpen-Symposium at the Grand Hotel Victoria-Jungfrau in Intelraken has become a leading Swiss conference and think-tank platform for innovative enterpreneurs. Daniel attended, as every year; enjoying to meet other global citizens, innovative thinkers and creative business people. Next edition, again in Interlaken, on January 15-16, 2019:

Basel, Switzerland; November 21/22,2017
successful Swiss Hospitality Investment Forum

The Swiss Hospitality Investment Forum (SHIF) has become a great knowledge- and contact-platform for decision-makers on selling, investing and financing in Switzerland's hospitality-real estate industry; looking forward to 3rd edition in November 2019;

(click to enlarge)

Kathmandu, Nepal; October 29, 2017
Daniel giving keynote at GATE Graduation Ceremony

GATE (Global Academy of Tourism and Hospitality Education) Kathmandu acclaimed the Graduation of 94 of its students for the Higher Diploma in Hotel and Restaurant Management; affiliated with and endorsed by the Swiss Hotel Association (SHA). Daniel Tschudy delivered his keynote about the “gift of education."

Cross-Cultural Business Tips; August 2017
Crossing the old Iron Curtain

I was given the opportunity to visit Ukraine, Russia, Iran, Kazakhstan and Azerbaijan. Many meetings, talks and social events with politicians, teachers, entrepreneurs and common people have shown me, how much we think within tightly-structured patterns about other countries. And how little we actually know about their story. Information, if we only want to obtain it, which can be crucial for when doing business across borders and across cultures. Read more in the attached business tip.

summer 2017
attending Expo 2017 in Astana

travelnews, Switzerland's leading on-line tourism platform, featured two stories, in German, related to Tschudy's visit to Astana, Kazakhstan:
- Die Welt trifft sich
- Kasachen für die Schweiz

Tehran, Iran; February 9, 2017
Industry Meetings in Tehran

Switzerland's and Iran's tourism authorities met during the 10. Tehran Tourism Exhibition to discuss mutual interests and possible tools and activities to promote each other's destination. Iran is an 80-million-inhabitants market (as big as Germany) and already producing good visitors numbers to Switzerland. In return, some 4000 Swiss tourists have visited Iran last year. Key contacts were Federico Sommaruga (in charge of new markets at Switzerland Tourism) and Ali Nemati, Director General of Tourism Marketing & Promotion Iran (picture on left).

(click für pdf.)

Cross-Cultural Business Tips; 8. November 2016
Zum Erinnerung: "doing business in america"

Gerade nach diesem aggressiven US-Wahltheater lohnt es,  sich wieder einmal zu überlegen, wie man mit den Amerikanern am besten umgeht, redet, geschäftet – und damit letztlich auch Erfolg haben kann. Eines ist sicher, Amerika tut sich mit ‚smooth-talkers‘ schwer; der Rugby-Stil kommt da schon eher an.



Fachbuch über neue Führungsmodelle & Führen auf Distanz

Als Teil der Publikationsreihe LEADERSHIP erschien in dieser Woche das neue Fachbuch "Moderne Führungsmodelle" (im Spannungsfeld zwischen Nähe und Distanz) des Zürcher Fachverlags SPEKTRAmedia (ISBN: 978-3-906067-10-0). Co-Autoren sind Murièle Bolay und Daniel Tschudy; auf You Tube gibt es eine kleine Einführung zu diesem neuen Fachbuch. Es kann per Email bestellt werden; Verkaufspreis CHF 23.-.


Textbook "Doing Business in the BRICS" (in german)

Tschudy's textbook for globally-active companies is now available. It features intercultural values & behaviours in the business environments of Brazil, Russia, India, China and South Africa. Topics include, for example, concepts of time and space, listening habits, communication styles, as well as recommended behaviours at meetings and during business dinners. The book icosts CHF 36.00, and can be ordered directly from the author: ISBN 978-3-033-04046-5.