news & agenda

Blog June 23, 2020/dts
Can I please get a hug?

I cannot credit the source of the picture on the left (click to enlarge), but it does arouse my interest. As colourful it is and as creative it appears to be, I am not sure whether that is the future we want for our industry. Meeting people, friends and colleagues, is a key driver to attend events. Then, when seeing somebody, a quick eye-to-eye triggers an interest, adjusts our body language, and thus enables us to communicate - or not. Sympathy is an issue, common interests another. If we lose the ability to speak with each other, even on uncomfortable topics, we might as well stay home, and exercise virtual events.

Or, we apply respect, empathy, and our human ability to «feel» someone and to exchange appropriately. I do not want to carry a green band, which «allows» a counterpart to embrace me. Presently, hugging is not possible anyway. And after the pandemic, I will dare to ask, if it is close to my heart: can I please get a hug?

Zurich, July 8, 2020
The Launch of the magazine «H»

Today, at the Hotel La Réserve Eden au Lac in Zurich, contributing writers, journalists and staff celebrated the launch of the new biannual magazine «H» of Swiss Deluxe Hotels. For an online version of the summer-edition 2020 click here: Daniel contributed on page 11 (Good Times lay ahead) and on page 41 with the fiction «Elvis visits Switzerland». On the left is Daniel's original ticket to the Elvis' concert 45 years ago at the Silver Dome in Pontiac, USA.

Baden/Switzerland; June 3, 2020
Web-Interview on the Crisis in the MICE-industry

The virus has brought the event industry to a temporary standstill - even though in Switzerland, as of June 6, corporate events are possible for up to 300 guests. On this base, Reto Leder, CEO of Trafo Event- & Convention Hall in Baden, discussed with me on various issues: How did the industry cope with past crises (for example 9/11) and what can be taken out as learning for now? What measures can help to ensure that organizers feel comfortable with their projects and guests safe to attend?

The talk (45 min.; in German) can be watched here

Blog May 30, 2020/dts
Pointing a Finger

Yes, I would be delighted to see the tourism- and meeting-industry back on its feet. But as the European Governments now strive for opening the borders in order to enable summer vacations, I wonder whether we simply want to rush back as quickly as possible to the «old normality». A world full of overrun destinations, with packed highways, cramped airplanes and a price-war that teases everyone to travel as often as possible. «Been there, done that».Or, will we be able to use this global pandemic to refocus on quality? To try travelling with a good reason, to treasure the experiences, to appreciate the choices we have, and to aim at quality over quantity? Corona might just be pointing a finger at us: «be careful, don’t let your world burnout, don’t always ask for more, and don’t become so greedy». The «new normal» will provide ample opportunities for adjusting our course. From a, say, material world, to a maybe a bit more sensible world, quality driven.

Blog May 5, 2020/dts
Think like a Startup

To navigate your own company through disruptive times requires a fearless and pragmatic solution-oriented attitude. As well as strength, believe, and a bit of luck too. It is not always easy to remain positive and to keep an overview on obstacles and priorities. The situation is actually equal to what young Startup face at the beginning of their venture. They have a great idea, mostly not enough money, but self-confidence and the believe that they will be successful.
And they work hard.

Those ingredients are the same to overcome the crisis. Think like a Startup, for example: if necessary, form a separate LLC to allow independent actions. Create a new business plan, and do not wait for funding. Reduce office-rent by working at home. See if students of a local university can help with your business plan. Lower payroll-costs by working with remote contract services and low-cost freelancers available online. Take advantage of social media and free websites for marketing. And call for a bit of luck.
And then work hard.

Blog April 15, 2020/dts
Cultural Intelligence now

More than ever, we need to respect and appreciate people from different background, colour of skin, and religion. And, during this global epidemic, we must consciously honour people’s countries of origin too. Enough of those statements about the Chinese who brought the Virus to the US, those Italians whose fault it is, or those Europeans who infected India. Whether, one day, medical analysts will identify 'patient zero' of this present virus is academically important – but socially ultimately irrelevant. There will be other diseases and catastrophes, and then someone else to blame.
Politicians and business leaders should be the first to know how the world functions today. After all, most of them embraced global mobility, a free world to trade-in and «opportunities for everyone». I’m not suggesting that it is their fault, but I propose to stop the blame games and focus on help and solutions. We are all in this challenge together, and Cultural Intelligence (CQ) has never been more important.

Johannesburg/Zurich, April 5, 2020
Webinar for MICE industry «You are not alone»

David Sand (past SITE president & CEO UwinIwin) hosted another edition of the Webinar «YOU ARE NOT ALONE». The seminar was talking about rhythm and energies during the crisis and featured some specific case studies for the MICE community. I was very pleased to be on the show. The recording (44 min.) is now available on YouTube:

Zurich, March 25, 2020
ESM management team

The expandes management-team of the Swiss Startup ESM AG, carrier of, has met for its strategic meeting 2020. From left to right: Romain Voide, Thomas Ellenberger, Patrick F. Rüegg and Daniel Tschudy (click picture to enlarge). More details on the corporate website

Zurich, March 11, 2020
Industry meetings & events postponed

Obviously, health has priority. Therefore, all planned industry meetings, trade shows and media events have been cancelled, respetivefully postponed, probably way into June. This includes IMEX Frankfurt, naturally. We all have to be patient and focussed, and I hope that all events will be staged either in autumn of this year, or in 2021. Let's be positive, let's prepare the future, and let's stay in contact. My Skype-address is: d.tschudy.

Ljubljana, January 23, 2020
Future Leaders Forum in Slovenia

Great event with "Future Industry Leaders" from Slovenia and other Balkan-countries, an education-event staged at the MICE-industry trade show CONVENTA in Ljubljana. The topic was "Career Building with Intuition". CONVENTA is an annual event by the Slovenia Convention Bureau, and led by Miha Kovacic.

Zurich, November 21, 2019
Joining startup «mice-market»

I am pleased to announce that I joined this Switzerland-based enterprise and their main partners Patrick Rüegg and Romain Voide in this promising and global project. is a booking platform providing real-time availabilities and allowing online bookings of meeting rooms, conference venues, and event locations. The tool offers an immediate access to what is available at a hotel or event location, and at which conditions. Easy to check, easy to reserve, and easy to settle. The company has been set-up last year and is now taking full speed.

Zurich, October 10, 2019
Summary of Keynote

Daniel Tschudy has been speaking on future trends in the meetings-industries at the MICE FUTURE DAYS in Zurich. The event was organised by Celebrationpoint, and attached is a quick summary of Daniel's thoughts (in German).

St. Gallen, September 1, 2019
Sind Incentives noch zeitgemäss?

Wie eben im Fachmagazin ORGANISATOR erschienen, eine Reflektion über ob und in welcher Form Incentives noch angebracht sind. Für das pdf. auf das Logo links klicken.

Zurich, June 30, 2019
Hospitaliy Innovation Day

The 4th edition of the Swiss Innovation Day will be held August 29, 2019 at the Maag Music Hall in Zurich. Among the top speakers will be, as one example, Gregg Rapp from Los Angeles USA, taking about "Engineering & Profit-Optimising in Food & Beverage". Daniel will attend the conference; for more details visit their website (click on logo).

Lucerne / Switzerland, May 3, 2019
Another successful World Tourism Forum

New and innovative business models constantly disrupt the travel, tourism and hospitality industry. They challenge established structures and organizations, forcing them to rethink and reorganize in order to follow this fast and technology driven change. That was the focus at the 6th edition of the WTFL in Lucerne; attended by over 550 delegates from 80 countries (Daniel Tschudy continious to serve as WTFL-Ambassador). See the highlights. The next WTFL will be held in April of 2021.

Zurich, Switzerland; February 28, 2019
«Handelszeitung» special production on MICE

The lastest special publication on the meetings- & events industries in Switzerland (planned, written and co-produced by Daniel Tschudy) is now available. Topics include i.e. an interview with Eugen Brunner, President of Expo Event Swiss Livecom Association or an introduction to EventCanvas, as presented by Gerrit Jessen. For a full pdf.-copy, please send an email to (the document is available in German only).

Sigriswil, Switzerland; November 5, 2018
Seminar on Cross-Culture & Diversity Management

Within the postgraduate studies of Switzerland's hotel industry association (hotelleriesuisse), Daniel Tschudy gave a full-day seminar about the cross-cultural topics and on 'how to do business with China'. This education-piece is part of the annual "NDS-HF" program and was delivered to students from the hotel- and gastronomie-industries. For more details (in german).

Lausanne, Switzerland; October 15, 2018
Swiss Hotel School celebrating 125 years anniversary

The famous Swiss Hotel School EHL celebrated its 125 years anniversary with 800 hundred leaders from politics and the hospitality industry, students, and alumni. In the picture, with Daniel, are on the left Michel Rochat,CEO, and André Witschi, EHL-president.

Interlaken, Switzerland; January 17, 2018
International Alpen-Symposium

The Alpen-Symposium at the Grand Hotel Victoria-Jungfrau in Intelraken has become a leading Swiss conference and think-tank platform for innovative enterpreneurs. Daniel attended, as every year; enjoying to meet other global citizens, innovative thinkers and creative business people. Next edition, again in Interlaken, on January 15-16, 2019:

Basel, Switzerland; November 21/22,2017
successful Swiss Hospitality Investment Forum

The Swiss Hospitality Investment Forum (SHIF) has become a great knowledge- and contact-platform for decision-makers on selling, investing and financing in Switzerland's hospitality-real estate industry; looking forward to 3rd edition in November 2019;

(click to enlarge)

Kathmandu, Nepal; October 29, 2017
Daniel giving keynote at GATE Graduation Ceremony

GATE (Global Academy of Tourism and Hospitality Education) Kathmandu acclaimed the Graduation of 94 of its students for the Higher Diploma in Hotel and Restaurant Management; affiliated with and endorsed by the Swiss Hotel Association (SHA). Daniel Tschudy delivered his keynote about the “gift of education."

Cross-Cultural Business Tips; August 2017
Crossing the old Iron Curtain

I was given the opportunity to visit Ukraine, Russia, Iran, Kazakhstan and Azerbaijan. Many meetings, talks and social events with politicians, teachers, entrepreneurs and common people have shown me, how much we think within tightly-structured patterns about other countries. And how little we actually know about their story. Information, if we only want to obtain it, which can be crucial for when doing business across borders and across cultures. Read more in the attached business tip.

summer 2017
attending Expo 2017 in Astana

travelnews, Switzerland's leading on-line tourism platform, featured two stories, in German, related to Tschudy's visit to Astana, Kazakhstan:
- Die Welt trifft sich
- Kasachen für die Schweiz

Tehran, Iran; February 9, 2017
Industry Meetings in Tehran

Switzerland's and Iran's tourism authorities met during the 10. Tehran Tourism Exhibition to discuss mutual interests and possible tools and activities to promote each other's destination. Iran is an 80-million-inhabitants market (as big as Germany) and already producing good visitors numbers to Switzerland. In return, some 4000 Swiss tourists have visited Iran last year. Key contacts were Federico Sommaruga (in charge of new markets at Switzerland Tourism) and Ali Nemati, Director General of Tourism Marketing & Promotion Iran (picture on left).

(click für pdf.)

Cross-Cultural Business Tips; 8. November 2016
Zum Erinnerung: "doing business in america"

Gerade nach diesem aggressiven US-Wahltheater lohnt es,  sich wieder einmal zu überlegen, wie man mit den Amerikanern am besten umgeht, redet, geschäftet – und damit letztlich auch Erfolg haben kann. Eines ist sicher, Amerika tut sich mit ‚smooth-talkers‘ schwer; der Rugby-Stil kommt da schon eher an.



Fachbuch über neue Führungsmodelle & Führen auf Distanz

Als Teil der Publikationsreihe LEADERSHIP erschien in dieser Woche das neue Fachbuch "Moderne Führungsmodelle" (im Spannungsfeld zwischen Nähe und Distanz) des Zürcher Fachverlags SPEKTRAmedia (ISBN: 978-3-906067-10-0). Co-Autoren sind Murièle Bolay und Daniel Tschudy; auf You Tube gibt es eine kleine Einführung zu diesem neuen Fachbuch. Es kann per Email bestellt werden; Verkaufspreis CHF 23.-.


Textbook "Doing Business in the BRICS" (in german)

Tschudy's textbook for globally-active companies is now available. It features intercultural values & behaviours in the business environments of Brazil, Russia, India, China and South Africa. Topics include, for example, concepts of time and space, listening habits, communication styles, as well as recommended behaviours at meetings and during business dinners. The book icosts CHF 36.00, and can be ordered directly from the author: ISBN 978-3-033-04046-5.