about meetings-/hospitality-industries

More Women needed at the Speaker's Podium
Here is a story, published in German, about the lack of women-speakers at international conferences, and why it is as it is. Meeting planner should be aware of the fact, that in general only about ten percent of all speakers are female. It needs to be changed. The story appeared in the 2020-catalogue of Evintra, the global MICE- & tourism-community. Click on the logo to open the pdf.

New Convention Potential for Zurich
2021 will be a fabulous relaunch year for the Congress- and Convention Destination Zurich. This autumn, The Circle opens at Zurich airport, and in March 2021, the Kongresshaus Zürich will reopen after an extensive renovation. Read an interview in German with the two CEO’s and how they see their work; as appeared in Handelszeitung Zurich (clock logo to open the pdf.).

Are Incentives still the right tools?
This is a reflection done for Handelszeitung and its MICE-special edition. And it touches the question, whether Incentives and Incentive Travel are still the right tools today. Click on the logo to the left to open the story, which is published in German language.

Definition of the term "MICE"
Again and again, both industry professionals and external parties (clients, media) misunderstand the MICE and its segments or use it in a confusion fashion. Click on the logo to the left to obtain a recent update - in German - about the various terms and interpretations.

New meeting formats for new target audiences
The Generations X and Y perceive meetings, conferences, trade shows and any sorts of  working session very differently than their predecessors. Standardized and one-dimensional platforms don’t suit those audiences well. Read the full story as published in Evintra's annual catalogue 2019.

Complex situation in Zurich's congress industry
In view of Zurich's only real congress centre's closing for a renovation period of nearly 3 years, the situation in Switzerland's leading business hub is rather complex. Many event-locations, some of them hot and hip, are opening and voicing interest to host full-service international congresses. Only, they have nor basic space, breakout facilities or understanding of the congress business. Click here for the full story; as published in German.

Kongres Magazin, Slovenia
Why cross-culture competence matters in global hospitality
Successful international event & conference management needs now-a-days more than just tolerance for race, language and religion. It now requires work and active search to find the tools for cultural intelligence; and thus the path to successful hospitality management.Click on logo left for pdf.; or on this link for online version.

Live Communication 2.0 - Mega Trends in Hospitality
As published in Handelszeitung, in German, here is a summary of mega trends in Live Communication (meetings and events), based on research, studies and interviews with industry leaders. Click on logo Handelszeitung for pdf. offull story

Global Mega-Trends relevant for Japan’s MICE-industry
Mega trends such as Individualization, Connectivity or Neo-Ecology will soon become demanding topics for all players in the Japanese MICE-industry. Click on MJ-logo for full report.

Lanyon, more than just a brand
About Lanyon, a major software-player, long-established somehow, but little known to the global meetings, events and travel industries. Here is a short introduction, after meeting with them at IMEX Frankfurt. Click on the logo for full story.

The Pitching Problem in Live Communication
Story published in Handelszeitung about the Pitching Problem in Switzerland's Live Communication industry. How agencies still accept working out proposals free of charge, giving away their ideas and creativity, rather than charging the corporate world for a proposal fee. The story is in German; click on logo for full story.

Tokyo's MICE community prepares for the Olympics 2020
For the second time after 1964, Japan’s capital and business hub will host the most prestigious international public event. After the triple-catastrophe two-and-a-half years earlier, no-one really expected that the Japanese would be ready to present 2013 a great bid, and be able to communicate strongly and positively about it. Yet, they did, and they balanced the hurting Fukushima-issue well. Not ignoring it, nor putting it too much to the front-line. Click on logo for full story in english.

And here is the same story as published, in German, in the events magazine, Germany.


About Switzerland's 4*-MICE-focused hotel groups
Report produced for the trade magazine Marketing+Kommunikation, about status quo and outlook of Switzerland's 4* hotelgroups; if working in the meetings & events sector.Click on the logo to the left for the full story; as appeared (in German).

Safety & Security at Event Management
This is a story which appeared in Zurich's Handelszeitung about the importance of safety and security in event management and why it should be in the responsibilities of top management (and not simply delegates to project leaders). Click on the logo for the full story (which is in German).

 Japan, not technology-leader in hospitality industry
 Home to Sony, Nikon and many more, Japan is more than the pioneer in IT
 and e-tools. And yet, many of even the very best hotels in Tokyo and Osaka,
 lack a modern e- and IT-environment. Attached is the full story, as published
 in Japan's leading trade magazine MICE Japan. 

Zurich's deluxe hotels aiming at MICE
Here is a look at recent developments of the leading hotels in Switzerland business capital. Renaissance and Hyatt are pushing hard, mainly around the new hubs, Zurich-West (the hip area for entertainment and nightlife) and Zurich-Nord (the global traveller?s hub near the airport). Radisson Blu Zurich-airport is still the country?s busiest meeting venue; and the Dolder Grand again on the top of the list. Here is the report, published in German, in the trade magazine Marketing+Kommunikation.  

Swiss delegation at ICCA congress in Shanghai
Report about Switzerland's leading ICCA-members and their motivation and
approach to attending the ICCA world congress in China. click on pdf. for the
full story, in German, as appeared in Switzerland's leading weekly economic
newspaper 'Handelszeitung'.

Status Quo of Chinas tourism industry ...
This report apperead, in German, in the events magazine and features an overview of Chinas evergrowing tourism industries; both outbound and inbound. An impressive performance on the way to become the world's leading tourism player. Click here for the story.

... and Dubai is pushing too
Equally impressive to China's develpment, read about what's going on in Dubai. After a few difficult years (not all solved yet), the VAE-MICE and tourism-industry is confident again and lots of projects ahead! This story was published in German as well; in the events magazine. Read here the full story.

Which Swiss destination can truly host a 1000-pax congress?
This story appeared in M+K, Switzerland's monthly marketing and communication
magazine and identified the somewhat limited availabilities of locations for international 'full-service' congresses in Switzerland for 1'000 guests. 
Click on the pdf.-logo for the published story in German; click here for executive version in English.

Jordans path to a successful tourism future 
Jordan introduced an ambitious plan of building and securing its tourism future. As introduced by Tourism Minister Nayef al Fayez during a recent international Conference at a Dead Sea resort (story in German; as published in the events magazine).

Dubai's ongoing success story
In otherwise difficult times, Dubai impresses with substantial growth, as their figures show an increase of 10% to 9.3 million visitors; and guests? nights soared by 23% to over 32.8 million. Read about the recent announcements of Dubai Tourism. 

Shanghai aiming for growth
Until recently, Beijing had the MICE-lead in China with the Games behind and all major industry associations endorsing it. But now, Shanghai has received a wake-up call and wants to become a global tourism and meeting metropolis as well. Read the full story here.

 Korea on the rise
 Although not as often in the media as for example China, Korea is on the rise
 as well and the upcoming Expo in Yeosu will be another show-case for
 the successful country. Here is the full story (as presently on the homepage)

 Publications for 'Marketing+Kommunikation' (Switzerland)
 Two stories appeard in the last edition of M+K; both in German.
 Click on below to see the pdf.-version of both stories:
 'Strategic Importance of MICE'
 'Hotelgroups active in Switzerland's MICE-market'

 Babylonisch in den Himmel
 This is a reflection about skyscrapers, their origins, and how they influence
 more and more both urban city planning and the hospitality industry (story
 written in German and published in the events magazine).

 Fighting for the US market  ("Kampf um Amerika")
 Reed's AIBTM (in Baltimore, MA) and Ray Bloom's IMEX America (in Las Vegas)
 were both launched this year as global meetings & incentive exhibitions in
 the US. They thus started a fierce competition between themselves and
 against the long-time leader 'The Motivation Show' in Chicago. How did they
 do? Who won the battle in year 1? Read the full story (in German) as it
 appeared in the the events-magazine.

 Beijing chasing the World's Top 3
 Beijing is not yet in the Top Ten list of global tourist destinations, but their
 2010 result with 4.9 million arrivals is astonishing in view of the short tourism
 history in China. And Beijing is aiming even higher: by 2016, the city wants to
 reach the Top 3. Click the pdf. for the full story.

 About fair and suistanable tourism in Luxury Travel South Africa 
 Read a story as published in Handelszeitung (in German) about Fair Trade
 Tourism South Africa, FTTSA, and its efforts performed by some of its 
 certified member (click on pdf.-logo).

 Where Eagles Dare or Agenten sterben einsam  
 The (event-) agent business has become a daring and lonely job, just like the
 spies during the Wars. Competition is tough and clients require (too) many
 agents to join in the bidding, for too little business, and nothing at all for those
 who lose in the competition. Read the article, as published (in German) in
 Switzerland's Handelszeitung.

 The MICE-temperatures in the BRICS states
 An analyze about how Brazil, Russia, India, China and South Africa are doing
 in the conference, congress and incentive industries (this story is an  excerpt
 from an article originally published in the events magazine.
 Click on the pdf.-button on the left to see the English re-cap; or click here to
 obtain the original version in German language of the events magazine. 

 Handelszeitung-Special on Luxury Travel
 See two stories about luxury travel; one to Barcelona and the other to
 Singapore, as presented (in German) in Switzerland's Handelszeitung.

 South Africa in Year 1 after the World Cup
 Meetings Africa was the meeting point for the African MICE-industry and a
 valuable check-point of the status quo of South Africa after the World Cup
 experience; as published (in German) in the events magazine.

 from the Alpensymposium in Interlaken, Switzerland
 Frauen an die Macht (Power to the Women)
 Story about 'womenomics', one of the key future trends, as presented by
 Matthias Horx, futurist and speaker at the Alpensymposium in Interlaken.
 Story in German language; as published in the events magazine.

 Singapore - Quo Vadis?
 It is with substantial growth objectives and lots of energies from all parties
 involved, that Singapore wants to create itself a golden future. It reminds a bit
 bit of China, which in fact soon will become Singapore?s largest tourism market
 and eventually also the largest MICE market. Please see full report as
 published in MEETINGS:review